Generic CRM
No receipt data
Contacts are available, but purchases, products, and rewards remain outside the profile.
Retail CRM · Customers · Loyalty · POS and 1C · Omnichannel
DA Studio develops retail CRM systems that consolidate customers and receipts, enable RFM segmentation, loyalty, omnichannel communications, and analytics for every store.
A CRM is essential when customers, receipts, and rewards are scattered across POS systems, 1C, an online store, and spreadsheets, leaving the chain without a unified view of retention.
The CRM combines contacts, purchases, returns, and rewards from POS, 1C, and your online store into one duplicate-free profile.
The CRM tracks target attainment, average order value, retention, and the contribution of every store and sales associate.
RFM segmentation triggers personalized offers based on purchase frequency, recency, and value instead of giving everyone the same discount.
The CRM brings stores, your website, marketplaces, and delivery into dashboards covering revenue, LTV, and repeat purchases.
Generic CRM
Contacts are available, but purchases, products, and rewards remain outside the profile.
Retail CRM
Customers, receipts, loyalty, and KPIs work as one system.
A retail CRM brings together customers, receipts, RFM, loyalty, omnichannel engagement, POS and 1C, store and sales associate KPIs, and a role-based management dashboard.
Roles, permissions, store settings, and sales associate oversight.
POS, 1C, website, delivery, messengers, and BI.
RFM, LTV, average order value, retention, and repeat purchases.
Three stages — from an RFM segment to a repeat purchase. Drag the card: the CRM will save the history and launch the right workflow.
System components
Contacts, receipts, returns, rewards, and preferences.
Purchases by store, channel, product, and category.
Segments, triggers, and personalized campaigns.
POS, 1C, website, app, delivery, and messengers.
Store and sales associate KPIs, LTV, and retention.
Rewards, tiers, access permissions, and security.
Sizes, brands, seasonality, preferences, personalized selections, and customer retention.
Purchase frequency, basket categories, coupons, personalized promotions, and KPIs for each store.
Serialized products, warranties, accessories, and repeat-purchase offers.
Unified B2B and B2C customer profiles, differentiated pricing, roles, and channel analytics.
Unified loyalty, data partitioning, and franchisee KPI comparison.
Visits, online orders, fittings, and delivery in one customer history.
Format: type → challenge → solution → result.
From auditing POS, 1C, and loyalty to launching the retail CRM — fixed timelines, weekly demos, and team training. MVP from 4 weeks.
We analyze retail formats, customers, receipts, roles, POS, 1C, and analytics requirements.
We design the customer profile, RFM segments, loyalty, campaigns, and dashboards.
We connect POS, 1C, the website, delivery, and communications. We test receipts and loyalty workflows.
We migrate customers and receipts, train sales associates, managers, and marketing teams, and launch the CRM.
Cost depends on the number of stores, receipt volume, roles, POS and 1C integrations, loyalty, and omnichannel workflows. After the brief, we provide a transparent estimate.
A retail CRM connects customers, receipts, products, channels, and stores. It supports RFM segmentation, loyalty programs, personalized offers, and store KPIs.
We launch an MVP with a customer database, receipt history, and reports in 4–6 weeks. A system with POS, 1C, loyalty, and omnichannel capabilities usually takes 2–4 months.
Yes. We connect POS terminals, 1C, your online store, app, loyalty program, delivery services, messengers, and external REST APIs.
Yes. We normalize data, remove duplicates, and build a unified customer profile with receipt history across all stores and channels.
Yes. For a single store, we start with a customer database and loyalty; for a chain, we add store management, roles, KPIs, and campaigns.
For fashion and footwear stores, grocery retailers, electronics stores, wholesale and retail chains, franchises, and showrooms with delivery.
Yes — we train sales associates, managers, and marketing teams, record video guides, and provide documentation. We support your team free of charge for the first 30 days.
Submit a request — we will review your retail format, data sources, and loyalty goals, propose a retail CRM structure, and send you an offer within 24 hours.
We develop CRM systems for fashion and footwear, grocery retail, electronics, chains, franchises, and showrooms with delivery. POS, 1C, loyalty, and omnichannel.
Discuss your project